Homemade Turkey Rub (Turkey Seasoning)

This flavorful homemade turkey rub recipe is so simple and delicious, you’ll want to make it to put on everything! Make a big batch and store it in the pantry.

homemade turkey rub recipe with text overlay


I like to think that there are a million ways to make the best turkey. We play around with our recipes every year and every year we declare the new one “the best”! We;ve learned a lot, so there is all of that info. If you are bored and just want the recipe, there is a handy jump to recipe button right at the top that will skip all the important info.

Turkey Seasoning

The truth is, turkey is like a blank slate waiting to be seasoned and it is up to you, the culinary artist to make that happen. We developed this custom blend of spices to be used alongside either our turkey brine or turkey injection and the simple, 7-ingredient recipe has since gone bonkers.

Just read the comments… or look at how many other bloggers have managed to copy it, and you’ll know it is a winning recipe. The perfect ratios and blend of seasoning, smokiness and salt help being out the natural flavors of turkey and are enough as a standalone flavor, but also mild enough to pair with nearly any gravy or stuffing.

The drippings will be perfectly balanced and ready to use in gravy from drippings.

The next bonus- it isn’t just limited to a whole bird. Use this custom spice blend on turkey breast, chicken, pork or even in burgers or on veggies.

overhead bowl of spices for rubbing a turkey

Turkey Rub vs. Turkey Dry Brine

Basically a turkey rub is perfect for the person who forgot to brine (dry brine or wet brine). Or maybe forgot to buy the overpriced, premade stuff at the store. Or the person who is making a turkey for the first time….

Making a homemade turkey seasoning is super simple, takes only minutes and you probably already have the ingredients in your pantry. Another pro to making your own s that you can customize it. Smoky, salty, sweet or aromatic, you are catching a train to flavortown.

Dry brine is something you would put on a day or so in advance and is super salt heavy. Here is my basic dry brine for turkey recipe if you want to try those and have the time on your hands.

angled shot of gravy poured into sliced turkey


Asking yourself exactly what those turkey rub ingredients are that you have in the pantry, here ya go!

Turkey dry rub ingredients can run the gamut in variety and amount. Some of the most popular seasoning ingredients include:

  • Coarse Kosher Salt- Salt is the magic that makes any bird juicy and flavorful. It seems like a lot, but honestly, you could go heavier and still not feel oversalted. Coarse kosher salt is less salty than table salt. I like using Diamond Crystal, which has less sodium and larger crystals than Mortons. If using Morton’s dial it back by 25%.
  • Chili Powder- Chili powder is a blend of dried chiles that was meant to season chili the stew, but in a recipe like this the mild pepper flavors and hint of spice balance with the salt and other savory items.
  • Paprika– Smoked or sweet paprika can be used. I prefer smoked. Neither of these are spicy, but if heat if what you are aiming for, feel free to use hot paprika.
  • Ground Black Pepper- Freshly ground black pepper will provide the most robust punch. White pepper is slightly milder. For the most interest and sophistication, grab a peppercorn blend. Freshly grinding also provides the most natural flavor. Bottled ground black pepper can taste a little like sawdust (you didn’t hear that from me…)
  • Onion Powder- Onion flavor without a whole onion. It is dehydrated and ground onion.
  • Garlic Powder- Same goes for garlic powder. I like using powder here because it won’t burn like fresh garlic would at the heat and length it takes to roast a bird.
  • Cayenne– This is spicy and optional, but in such trace amounts that even your pickiest of eaters won’t detect it as heat. Even my 2-year-old eats this rub.

Even with this recipe, it is forgiving, so you can measure exactly or eyeball it. I used to add 1-2 tablespoons of brown sugar to the mix as well.

This hint of sugar and molasses is divine for making a nice crust on a roasted turkey or smoked turkey, but tends to burn and make a lot of smoke on a fried turkey so we took it out to make the recipe better for any preparation.

angle bowl of spices for a homemade turkey rub

How Much Seasoning for Turkey?

Turkeys don’t come in nice, even weights and therefore you’ll need a different amount of seasoning for every single bird. The volume isn’t a perfect science, so don’t stress, just use this a basic jumping off point.

As for seasoning per pound, I like to use 1 1/2 tablespoon for every 3 pounds. This recipe makes 4 1/2 tablespoons and is good for a 10-14 pound turkey.

Lower Sodium

Someone in your family watching salt? Make a low-sodium turkey rub by dialing back the salt volume. The other ingredients will compensate for the lack of salt.

I also highly recommend using Kosher salt due to its large grain size, it ends up tasting less salty and sticks better.

Do not, under any circumstances use table salt. Iodized salt will make your bird taste metallic. It will also make your bird more salty since the grains are smaller, you end up getting a lot more salt.

glass jar of homemade turkey rub

Spicy Turkey Rub

Like spice? Increase heat. You are getting the idea, right?

Spices for the perfect turkey can be cayenne pepper, crushed red pepper flakes or any chile powder. An ancho chile powder will give off a smoky flavor, while ghost pepper powder will make your nose run. It all depends on personal preference. My new favorite is aleppo pepper.

wooden tasting spoon with turkey dry rub

More Flavor Variations

Use this simple seasoning mixture as a base and then come up with your own special blend. Here are a few more ideas. Remember that flaky dried herbs will have a higher chance of burning if you plan to fry your flavorful turkey. Be creative!

  • Lemon Zest
  • Orange Zest
  • Coriander
  • Celery Salt
  • Ground Cloves
  • Thyme
  • Parsley
  • Tarragon
  • Fresh herbs (if roasting)
  • Allspice
  • Ground ginger
  • Ground cardamom
  • Garam Masala
  • Dried mushrooms (ground)
  • Rosemary
  • Sage
  • Poultry Seasoning
overhead glass jar of homemade turkey seasoning

Making the Rub

So… STOP… and take 3 minutes (yes THREE MINUTES) to make your own and save your $5.99. You won’t regret it! And then think of all the magical things you can spend your six bucks on.

  1. Mix together the savory flavors in a small bowl.
  2. Store until ready to use in an airtight container.
  3. Sleep well knowing you’ve just made the best seasoning.

After you make you make your own homemade turkey rub, you can smoke it, fry it, roast it or even air fry turkey! Yes, they just started making air fryers large enough for an entire turkey!

Have you ever wondered how to fry a turkey? Here are easy step-by-step instructions that can be used with any fried turkey recipe. #howtofryaturkey #friedturkeyrecipe www.savoryexperiments.com
Rubbed Fried Turkey

How to Season a Turkey

Wondering how to season a turkey? Well, the answer really lies in how you plan to cook your bird. Be sure to get your seasoning blend into all the nooks and crannies of your whole turkey, even on the inside or if you plan to use a stuffing. Get all around those turkey legs, un the turkey’s skin and dig deep into the cavity for great flavor all around.

Fried Turkey: If you are going to fry a turkey, you need to use a dry rub, which means no butter or olive oil. Just rub on the skin of the turkey that has been blotted dry with a paper towel. Here are more detailed instructions on how to fry a turkey.

glass jar pouring our turkey seasoning blend

Smoked Turkey: Don’t worry, it will still stick to a dry turkey. In some cases, it actually holds on better. Think about rubbing a pork tenderloin or chicken, in those cases the meat is also blotted dry. You’d follow these same instructions for a smoked turkey and here are instructions for a pellet grill smoked turkey cooking times.

Roast Turkey: If you plan to roast your bird, you’ll want a wet rub, which means using a fat like olive oil or butter mixed with the spice rub. It basically makes it into a compound butter.

I use about 1/2 cup of butter for a 12 pound turkey. Measurements don’t have to be exact. Butter is delicious, use a lot of it, but also beware that it will just melt off into the juices, so you’ll likely need to baste your heart away while cooking to keep it nice and buttery and keep the spices from just melting off. Clarified butter won’t burn at temps above 350°F, so this would depend on the recipe you plan to use.

angled shot of whole roasted turkey
Buttered and Rubbed Roast Turkey

To prevent the spices and butter from melting off, you can also rub the turkey under the skin so it doesn’t get away. RUNAWAY FLAVOR is a no-no.

To do this, start with a piece of skin around an edge and gently massage the skin up using your fingers. It might seem stuck, but it will loosen, I promise!

PRO TIP: Use all those pan juices from the roasting pan and make a fabulous turkey gravy. No need to add extra salt and pepper since it is already in the seasoning!

Our favorite recipes for roast turkey include an Orange and Anise Turkey, Classic Juicy Roast Turkey and the Butter Cheesecloth Turkey method.

angled shot of two slice of turkey
Homemade Sliced Turkey Breast for Thanksgiving Dinner

Common Questions about Seasoning Turkey

When do I apply my turkey rub?

You can apply it up to 12 hours before you plan to roast, fry or smoke your turkey. Don’t put it on too early because it has a lot of salt and you don’t want a salty bird.

Can I put on my rub the night before?

See my notes above, you totally can, but make sure it isn’t too far in advance, I would say 12ish hours.
Like brining, you can actually do too much will gives you a rubbery texture and salty flavor.

What is beer can turkey rub?

The same as this turkey rub, but with a can of beer up the turkey’s rear end, like beer can chicken. Feel free to add one for more flavor, but also make sure to use a flavorful beer.
Lite beers won’t cut it. I honestly don’t think it adds that much flavor or moisture. And certainly don’t put a beer can up the turkey’s butt if you plan to fry, this technique is for smoking and roasting only.

What is trash can turkey rub?

It is just a term that means “a little bit of everything” like a garbage plate. I guess technically speaking, this is a trash can turkey rub. I don’t like to use the term trash in anything that has to do with my Thanksgiving turkey.

collage of turkey rub seasoning with text overlay

Serving Suggestions

Now that you’ve made a turkey, what will you serve it with? Here are a few Thanksgiving sides that pair perfectly with your winning turkey dinner.

Rosemary Sweet Potato Stacks are a simple and visually appealing side dish or appetizer fit for any occasion. #sweetpotatostacks #sweetpotatoes www.savoryexperiments.com

Rosemary Parmesan Sweet Potato Stacks

Rosemary Sweet Potato Stacks are a simple and visually appealing side dish or appetizer fit for any occasion.
See The Recipe!
overhead shot of creamed corn casserole on spatula

Cream Corn Casserole Recipe

Rich, creamy, and full of cornbread, this Creamed Corn Casserole recipe is amazing as a side or spruced up to be a whole meal!
See The Recipe!
overhead of herbed potato galette in a round serving dish

Potato Galette

A stunning Potato galette makes the perfect side dish made with layers of thinly cut potatoes, Swiss cheese, shallots, herbs and cream sauce.
See The Recipe!

Or a few fun new Thanksgiving desserts:

overhead slice of pumpkin cheesecake with caramel and whipped cream

Pumpkin Cheesecake Recipe

Traditional pumpkin cheesecake topped with salty pumpkin seeds and pumpkin spiced whipped cream.
See The Recipe!
overhead shot of slice of apple pie

The Best Apple Pie

The Best Apple Pie Recipe is an all-American dessert recipe that pairs tart apples with the perfect amount of sugar and spice. 
See The Recipe!
layers of chocolate cream pie

Chocolate Cream Pie Recipe

Mocha Cream Pie Recipe is three layers of delicious pie: brownie base, chocolate pudding, and whipped cream top all laced with coffee.
See The Recipe!

And after you are all finished, save the bones to make Turkey Stock, Turkey Noodle Soup or check out one of our favorite 50+ leftover turkey recipes.

wooden tasting spoon with turkey dry rub

Homemade Turkey Seasoning Recipe

4.41 from 498 votes
Homemade Turkey Rub is a blend of 7 easy spices and herbs to make for a flavorful and delicious roast turkey! Use it on chicken, beef and more! Makes a rub for a 10-12 pound turkey. 
Prep Time: 3 minutes
Total Time: 3 minutes
Servings: 1




  • Combine all ingredients in a small bowl.
  • Rub evenly over turkey and under skin.
  • Prepare as desired.
  • If you've tried this recipe, come back and let us know how it was in the comments or star ratings!



Calories: 75 kcal, Carbohydrates: 15 g, Protein: 3 g, Fat: 2 g, Sodium: 141 mg, Potassium: 403 mg, Fiber: 6 g, Sugar: 1 g, Vitamin A: 5820 IU, Calcium: 69 mg, Iron: 3.4 mg
Author: Chef Jessica Anne
Calories: 75
Course: Condiment
Cuisine: American
Keyword: homemade turkey rub, homemade turkey seasoning, turkey seasoning, turkey seasoning recipe
Did you make this recipe?I’d love to see your recipes – snap a picture and mention @savoryexperiments or tag #savoryexperiments!

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spices in a wooden spoon
Jessica Formicola in her ktichen

About the Author

Chef Jessica Anne Formicola

Jessica the mom, wife and chef behind Savory Experiments. You might see her on the Emmy- nominated TV show Plate It! or on bookshelves as a cookbook author. Jessica is a Le Cordon Bleu certified recipe developer and regularly contributed to Parade, Better Homes & Gardens, The Daily Meal, Mashed and more!

Read More About Jessica

4.41 from 498 votes (463 ratings without comment)

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Recipe Rating

Questions and Reviews

  1. 5 stars
    This is my favorite rub!!! I made a big batch so we put on our chickens that we put in our rotisserie! Can’t wait for Thanksgiving!!

  2. Hi, maybe I missed it, but I don’t see salt as one of the ingredients but the Nutrition Facts show 141 mg of sodium…where is the sodium coming from?

    1. Hi Stephanie- thanks for pointing that out. Kosher salt was in there, but “hidden”- I just fixed it on my end.

  3. 5 stars
    Was a fabulous rub. First time using one for our Thanksgiving turkey. Splendid and with ingredients we had on hand.

  4. Just wondering what size turkey this rub is for? I am making a very large turkey this
    Thanksgiving (26-28 pounds) so I’m wondering if I should double the recipe??

  5. Question
    Can this rub be used if I’m smoking the turkey? Using little oak, cherry and apple wood chips for smoking.

        1. You can use the dry rub whenever- no need to let it sit. Use it right before you cook the bird and you’ll be fine!