Red Velvet Cupcakes

A light yet decadent cake topped with a velvety cream cheese frosting makes these Red Velvet Cupcakes the BEST! Chocolate, vanilla and tang!

cream cheese frosted red velvet cupcake


Red Velvet Cake happens to be my cake weakness. A little vanilla, a little chocolate and a whole lotta cream cheese frosting makes them the ultimate win in my book.

And while I’d love a perfectly beautiful and decadent three layer red velvet cake, we all know that cakes aren’t my forte, so I’ll be just as happy with the cheaters version: a cupcake.

What is Red Velvet?

The most frequently asked question is what flavor is red velvet, anyways? And the answer: it is RED VELVET. It is its own flavor. A blend of chocolate and vanilla with a little bit o tang.

red velvet cupcake with cream cheese frosting

The tang in red velvet cupcakes comes from buttermilk and vinegar, which not only helps keep them moist, but also adds a bit of unmai flavor to otherwise sinfully sweet cupcakes.

Red velvet cake should be so moist, the sponge is almost tacky to the touch and should spring back when poked.

Why is it Called Red Velvet Cake?

A hundred or so years ago when this cake was developed, the acidic reaction between vinegar and buttermilk revealed the red undertones of cocoa powder. That’s where the red part of the name red velvet cupcakes came from.

red velvet batter in a muffin tin

And the “velvet” doesn’t refer to the color of a piece of red velvet, but rather the texture. The crumb of this cake is generally smoother and finer than most other cakes.

Now days you can find red velvet pancakes, cookies and anything else you can dream up past just cake.

What Makes Red Velvet Red?

The red coloring was subtle and slight, but people liked the idea so as years passed, red coloring was added to accentuate it. Before the use of processed red food coloring, beets and beet juice was used. I still use beets in my beet chocolate cake.

red velvet cupcakes on a wood background

Nowadays most people use a store bought food coloring, which is totally acceptable for these red velvet cupcakes. The amount will be based on the saturation of red you want to achieve. Overall, gel or paste tints will work better than a liquid or dropper.

Try to find one labeled “no taste” otherwise it tends to have a bitter aftertaste. Sometimes you can find one that says “red velvet” and this tends to also have little to no flavor.

close up of red velvet cupcake

Cocoa Powder

Chocolate isn’t the predominant flavored in these red velvet cupcakes, but instead shares the spotlight with vanilla and buttermilk. I like to use a Dutch processed cocoa powder, but people often ask me what is the difference between natural cocoa and Dutch processed?

cocoa powder with chocolate bars

Regular, unsweetened cocoa will have a much more intense chocolate flavor. It is rich and delicious, perfect for heavy, fudgy flavors. It is acidic, which was partially what made the old school cake so red.

Dutch processed is treated with a an alkali to neutralize its acidity, but this also mellows the chocolate flavor. It is nice in recipes that need a hint of chocolate flavor without being overwhelming.

Generally speaking, both are unsweetened and can be used interchangeably in your red velvet cupcakes.


The ingredient list is pretty typical of cakes and cupcakes, but you will need a red food coloring and vinegar, for the unique tangy flavor. If you don’t have vinegar on hand you can also use lemon juice.

red velvet cupcakes ingredients

For this red velvet cupcake recipe, you’ll need:

  • flour
  • Dutch processed cocoa powder
  • fine sea salt
  • baking powder
  • unsalted butter 
  • sugar
  • eggs
  • red food coloring, see below
  • vanilla extract
  • buttermilk
  • white vinegar
  • baking soda

Find “not taste” red food coloring or “red velvet” food coloring, both of which has virtually no taste. Regular red food coloring, whether liquid or gel, has a bitter aftertaste. 

You can make your own cream cheese frosting or grab a tub at the store, up to you. If you plan to make big, fun cupcakes like these, double the recipe for frosting.

How to Make Red Velvet Cupcakes

Sift together dry ingredients. Cream butter and sugar, then add other wet ingredients, including the red food coloring.

Alternating, add dry mix along with buttermilk and water, to the wet ingredients.

process shots of dry, wet and combine batter for red velvet cupcakes

Lastly, combine vinegar and baking soda (if will be a little frothy) and add to the batter for the tang.

Transfer evely to muffin tins lined with cupcake liners and bake until light and fluffy or it passes the toothpick test.

Wait until the cool fully and then frost. Cream cheese is the usual frosting of choice, but don’t feel limited. Chocolate, vanilla, funfetti or even just a dusting of powdered sugar will also do just fine.

Storage & Freezing

Since red velvet cupcakes have dairy in the frosting, they best kept in the fridge until ready to enjoy, but you can leave them out at room temperature for up to 2 hours.

If you plan to freeze them, I highly suggest freezing just the cupcake and frosting after they have been thawed.

red velvet cupcakes for pinterest

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close up of red velvet cupcakes

Red Velvet Cupcakes

4.67 from 9 votes
A light yet decadent cake topped with a velvety cream cheese frosting makes these Red Velvet Cupcakes the BEST! Chocolate, vanilla and tang!
Prep Time: 15 minutes
Cook Time: 30 minutes
Cooling Time: 1 hour
Total Time: 1 hour 45 minutes
Servings: 24



Cream Cheese Frosting



  • Preheat oven to 350 degrees and line 24 cupcake tins with liners.
  • In a medium bowl, sift together flour, cocoa powder, fine sea salt and baking powder. Set aside.
  • In a medium bowl or bowl of a stand mixer fitted with the paddle attachment, cream together the butter and sugar until light and fluffy.
  • Add eggs and vanilla extract, mix well.
  • Add desired amount of food coloring and mix until no streaks remain.
  • Gradually add dry ingredients alternating with buttermilk and water until combined, but do not overmix.
  • In a small bowl, combine vinegar and baking soda, add to batter and mix.
  • Evenly divide into cupcake liners.
  • Bake for 15-18 minutes or until they pass the toothpick test.
  • Remove and allow to fully cool before frosting.

Cream Cheese Frosting:

  • In a large mixing bowl using an electric mixer or the bowl of a stand mixer fitted with the paddle attachment, beat cream cheese until smooth.
  • Add cut butter, beating butter until smooth and combined.
  • Gradually add powdered sugar, mixing in between each addition until smooth.
  • Add vanilla and fine sea salt, mixing until combined.
  • Generously frost cupcakes with an offset knife or place into a piping bag with desired decorating tip and pipe on. If you plan to pipe frosting into tall tips, you might need to double the cream cheese frosting.
  • If you've tried this recipe, come back and let us know how it was!


*Find “not taste” red food coloring or “red velvet” food coloring, both of which has virtually no taste. Regular red food coloring, whether liquid or gel, has a bitter aftertaste.
**Clear vanilla is flavored and not real vanilla, but allows the frosting to remain and fluffy white. You can use regular brown extract, but it will be a little more cream colored. You can also opt to use clear vanilla flavoring in the cake.


Calories: 359 kcal, Carbohydrates: 54 g, Protein: 3 g, Fat: 15 g, Saturated Fat: 9 g, Cholesterol: 56 mg, Sodium: 246 mg, Potassium: 90 mg, Fiber: 1 g, Sugar: 43 g, Vitamin A: 526 IU, Calcium: 48 mg, Iron: 1 mg
Author: Jessica Formicola
Calories: 359
Course: Dessert
Cuisine: American
Keyword: red velvet cupcakes
Did you make this recipe?I’d love to see your recipes – snap a picture and mention @savoryexperiments or tag #savoryexperiments!
Jessica Formicola in her ktichen

About the Author

Jessica Formicola

Jessica the mom, wife and food lover behind Savory Experiments. She is obsessed with butter, salt and bacon and spends all her time in the kitchen and behind a camera. Jessica is a contributor to PopKitchen by Parade, Better Homes & Gardens, The Daily Meal Food + Travel and more!

Read More About Jessica

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Recipe Rating

Questions and Reviews

  1. 5 stars
    This cake is too cute not to save it into ‘the best of’ collection! And I really like how crispy your photos are! 🙂

  2. 5 stars
    These look so moist and delicious! I never knew there were food colorings specifically for red velvet, that’s such a great tip!